ART & CULTURE

AFRICAN ART CONFERENCE

Overview

The 2023 African Arts Festival in New York aims to bring together a diverse audience of scholars, artists, curators, collectors, museum professionals, students, and enthusiasts of African art and culture from around the world. This inclusive event caters to individuals who have a deep interest in the history, contemporary practice, and socio-political context of African art. The conference provides a platform for attendees to connect, collaborate, and engage in meaningful discussions about African art. It offers a unique opportunity for participants to network with like-minded individuals and establish valuable connections within the field.

Solution

The 2023 African Art Festival in New York City is centered around the theme of "CRAFT," which extends throughout the exhibition in various forms. The design of the event incorporates vibrant and bold colors, reflecting the richness and energy of African art. The overall aesthetic captures the essence of art and embraces elements of African culture. Through the use of eye-catching colors and artistic elements, the festival aims to create an immersive experience for attendees. It celebrates the craftsmanship and creativity found in African art, highlighting the diversity and cultural significance of the works on display.

Project Type

Logo Design / Website Design

Date/Year

Spring 2023

Personality

Artistic / Cultural / Colorful

Director

Bradford Prairie

Identity

The theme logo for the 2023 African Art Festival in New York City features the use of the Architect font, which has been carefully modified and hand-painted to create a unique manual texture. The font design incorporates deliberate corner treatments to accentuate the distinctive qualities of the theme. This customized approach adds an artistic touch and reinforces the theme's visual identity, capturing the essence of craftsmanship and creativity celebrated throughout the festival.

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Packaging

The brochure design for the Festival is inspired by African culture and showcases the theme visually. The use of bold orange, a common color in African art, adds vibrancy and energy to the design. Different colors are utilized in the work cards to distinguish their respective functions, enhancing clarity and organization. The overall design of the festival aligns with the theme and emphasizes the celebration of African art and culture.

Website & Socials

The website design is divided into five sections, each highlighting a specific function of the festival. The overall design seamlessly blends African culture with a contemporary style. The website's hero section features animated presentations of African art, exuding a refreshing simplicity and artistic flair.