Chique is a prestigious luxury jewelry brand celebrated for its exquisite and fashionable designs catering to sophisticated women. The brand specifically targets well-educated, middle-class to upper-middle-class women between the ages of 28 and 48. These individuals have a discerning eye for aesthetics and actively seek out high-end fashion. Known as trendsetters, they prioritize a luxurious lifestyle and constantly push the boundaries of style, continuously setting new fashion trends.
Chique's product offerings are categorized into three distinct style levels: daily matching, wedding and high fashion, and collection. Each style level caters to different customer needs and preferences. To align with the brand's business model, the website architecture is designed to reflect these categories. The homepage prominently displays clear and well-defined buttons, ensuring easy navigation and categorization for visitors. This intuitive layout allows customers to quickly access the desired section and explore the specific products that align with their interests and requirements.
Logo Design / Website Design
Fashion / Minimalism / Luxury