Fruitfull is an organic fruit tea drink that is marketed in North America. This product is renowned for its health benefits, as it is made from all-natural ingredients and contains no caffeine or sugar. The target audience for Fruitfull predominantly comprises women aged 20 to 35. Compared to similar beverages, Fruitfull is positioned in the upper-middle price range. It is primarily distributed through a wide range of large and small supermarkets.The target audience of Fruitfull holds specific expectations for their quality of life and values a healthy and comfortable lifestyle. They appreciate freshness and are receptive to new and innovative products.
To align with the brand attributes and features, the typeface chosen for Fruitfull is Kish, which exudes a sophisticated, playful, and cheerful visual feel. The use of this typeface enhances the brand's personality. In addition, the illustrations incorporated into the branding convey a handmade quality, reminiscent of sketches. This choice emphasizes the brand's commitment to naturalness and originality. The color palette of the illustrations consists of soft and muted tones, which not only enhance the overall aesthetic appeal of the brand but also create a striking contrast against the main colors used. This carefully selected palette allows Fruitfull to stand out on market shelves and capture the attention of its target audience.
Logo Design / Packaging Design
Fresh / Natural / Healthy
Bradford Prairie & Sean Bacon