Since its inception in 1917, Daisy Brand has maintained an unwavering commitment to delivering the finest dairy products to those who truly appreciate exceptional taste. This family-owned business spans five generations, with each one dedicated to the art of crafting fresh sour cream and creamy cottage cheese.Daisy Brand takes pride in offering products that are pure, simple, and undeniably delicious. Their brand essence revolves around providing consumers with a natural and fresh experience, ensuring that every bite is a delightful one.
The redesign of the Daisy brand logo was to highlight the brand's rich history, freshness and the unique attributes of their products. A notable change in the logo is the choice of typeface, which was carefully selected to align more closely with the product attributes. This new font choice allows consumers to better envision and imagine food when they see the logo, creating a stronger connection and appeal. By considering market research data and analyzing competitors, the redesigned Daisy Brand logo ensured that it effectively communicated the brand's heritage, freshness and product quality, ultimately enhancing the brand's image and engaging consumers on a deeper level.
Logo Design / Website Design
Fresh / Natural / Pure
Bradford Prairie & Sean Bacon